When Akio Marito started his business, his family members thought he had joined a cult; otherwise, why would someone work at a dingy place like that? He rented a place so shabby that upon visiting the factory, their first client wondered if these guys could deliver. Deliver, they did and made Sony a household name.
In the early days, ESPN had to beg local TV providers to broadcast their shows. A decade later, the tide was turned, and ESPN started asking for money from the local TV providers to pay them to show live sports.
After many false starts, Blockbuster finally got its act together and started giving Netflix good competition. Netflix knew the game was over, and they tried to sell themselves to Blockbuster. Blockbuster said why would I buy you when I can kill you. Then the blockbuster CEO fought with an activist investor over the bonus amount, and the board got a new CEO who didn't believe in online streaming. Netflix got a chance, and the rest is history.
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